HKTB launches second round of “Spend-to-Redeem Free Tours” program
The Hong Kong Tourist Board (HKTB) has launched a new round of the “Spend-to-Redeem Free Tours” program, with a quota raised to 20,000. Members of the public can collect machine-printed receipts from at least US $ 100 at physical restaurants and retail outlets in Hong Kong, which they can redeem for a free tour. Free tour operators will begin registering directly with participants on June 1.
According to HKTB, the new round of the program features around 190 different local tours run by various tour operators, with the routes taking at least half a day. All tours include guided tour services, transportation, a meal, basic insurance, and at least two points of interest. While tour operators do preparatory work for the tours, the itineraries will be uploaded in two batches to the HKTB campaign website.
The first tours should take place in early June. All tour operators participating in the program must register their itineraries with the Travel Industry Council of Hong Kong (TICHK) and sign the “Anti-Outbreak Commitments for Local Tours” to ensure that the tours have adequate anti-epidemic measures. All participants are required to comply with the latest government anti-epidemic requirements, including recording their visits with the “Leave Home Safe” mobile app when boarding vehicles and entering locations displaying “QR codes”. Leave Home Safe ”including attractions and restaurants.
Dane Cheng, executive director of the HKTB, said the HKTB is launching a new round with more quotas to support trade and keep the momentum for the city’s consumer atmosphere while warming the trade, with a view to the return. visitors. This was in reaction to the enthusiastic response to the first round of the program and the upcoming summer vacation.
This follows HKTB’s efforts to rejuvenate the national economy by launching its “Hello Hong Kong – Holiday at Home” campaign last year in September, encouraging Hong Kong people to discover the city’s hidden gems. Besides the campaign, HKTB also signed a three-year service contract with Gray Group Hong Kong to continue developing communications for the promotion of tourism in Hong Kong and around the world.
On a related note, Malaysia Airlines and AirAsia have also launched incentive programs and electronic vouchers respectively to encourage domestic travel during this travel restriction period. Close to Singapore, fashion brand UNIQLO has also partnered with the Klook travel platform to launch a campaign, hoping to inspire locals to explore what their country has to offer with ease and style. .
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