Golf balls and pickleballs have a love affair
Last summer, at one of their properties in Cape Cod, Massachusetts, the group transformed their tennis stadium into a human foosball field.
“We threaded pool noodles on the tennis court and you were glued to your noodle,” Mr Southworth said. “Then we played a 10-on-10 football game, but you could only mix left and right. It was a huge success. “
But all of Southworth’s efforts to bias young people have not been crowned with success. A drone race was a memorable failure. “It ruffled a lot of feathers,” Mr Southworth said.
Whatever the activity, a casual dress code is a key element in attracting young guests. Mr Meldman, who created two dozen Discovery Land properties in North America and the Caribbean and opened his first European property in Portugal, said players can wear the type of outfit that would get them kicked out of most. country clubs.
“People who come to the beach club stop in swimsuits, go hitting balls and start playing golf that way,” he said of the Baker’s Bay club in the Bahamas. “A lot of clubs have rules and traditions. I love them. But it’s also nice to know that you are developing the game, getting people to stop at the driving range in swimsuits and pick up a club. If we were a more traditional club, this would never happen.
In other places, there is a tendency to make the resort itself more cosmopolitan.
Reynolds Lake Oconee, which is 90 miles from Atlanta, has six golf courses, and 20 years ago it was all about golf. Over the past three years, the number of international residents has surpassed 300, down from just 20, and they are looking for more things to do.
The developers decided to create an 80-acre village downtown, with restaurants and fitness centers on the water. It is intended to inspire the 2,400 year-round residents of the sprawling community to take a stroll along the lake.