Apple reports 50% growth as global smartwatch market jumps 35% in first quarter, Telecom News, ET Telecom
With demand for its 6 Series models increasing, Apple saw its market share climb 3% from the last year’s quarter to 33.5% in the March quarter of this year, according to the ` Counterpoint Research Global Smartwatch Model Tracker.
Samsung’s shipments have also increased by 27% with the popularity of the Galaxy Watch 3 and Galaxy Watch Active series.
Huawei continued to lose share from a good quarter a year ago.
“Apple was able to further consolidate its leadership position in the market by expanding the Watch SE portfolio to the Series 6 at the right time. This could lead Samsung to launch a mid-priced model to drive growth,” said senior analyst Sujeong. Lim.
In terms of smartwatch OS platforms, Apple’s WatchOS has captured more than a third of the market with a growing attachment rate to its base of billions of iPhone users.
Google’s Wear operating system has yet to achieve such success in smartwatches.
“Indeed, most of the big smartwatch brands have developed and installed their own proprietary operating systems (like Fitbit OS, Tizen and Garmin OS), the report says.
Additionally, Wear OS fell short in terms of features, battery optimization, and chipset support. This has limited its share to just 4% of the global smartwatch market.
Google’s new Wear platform will be available in the next generation of the Galaxy Watch series in late fall.
Commenting on the Google-Samsung announcement, Vice President of Research Neil Shah said it was a big move by Google to accelerate its ambitions for the wearable device space.
“It can build a robust portfolio of Wear devices incorporating the best of three worlds – Tizen OS, Wear OS, and Fitbit OS. The consolidation brings more power to Google’s Wear platform and will attract more developers to build new ones. experiments for the wrist. ”Shah explained.