However, the AHDB’s senior export manager for America, Susana Morris, has warned that beef exports will slow this year as the US beef import quota has been reached.

Susana said, “The January figures are very encouraging and our pork exports to the United States continue to grow. Unfortunately, we expect our beef exports to decline over the coming year as exporters now face a 26.4% tariff, making it very difficult for the UK to compete on the costs.

The US remains a key target market for AHDB’s export team, with work underway to raise the profile of UK pork, beef and lamb with buyers across the country .

Last month, more than 40 key influencers in America were able to sample pork and beef from the UK at an AHDB-hosted meat and cheese tasting event in Los Angeles. Guests were also able to meet exporters to learn about the high UK standards for animal welfare and traceability.

The following week, AHDB took part in the first-ever SIAL America food and drink show to fly the UK beef, pork and cheese flag. Held in Las Vegas, the event attracted importers from across the United States, as well as food service companies, distributors, retailers and wholesalers.

Susana said, “We know the United States presents many opportunities for our red meat exporters, which is why AHDB is committed to bringing our products to buyers across the United States. We will continue to attend trade shows and organize our own activities in this market, to help capitalize on these impressive export figures in the coming year. »